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Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour
16 references·0 citing·45 second hopsampled
Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour (2019)Being Active in Online Communications: Fi…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Word of mouth and interpersonal communication: A review and directions for future research (2014)Word of mouth and interperson…Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Networked Narratives: Underst…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Social Media Brand Community …Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Do online reviews matter? — An empirical investigation of panel data (2008)Do online reviews matter? — A…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Brand Community (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Time Series Analysis: Forecasting and Control (1977)Macroeconomics and Reality (1980)The future of social media in marketing (2019)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)The sharing economy: Why people participate in collaborative consumption (2015)The Nature of the Firm (1937)A resource‐based view of the firm (1984)Dynamic capabilities: what are they? (2000)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Commitment-Trust Theory of Relationship Marketing (1994)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The psychology of interpersonal relations. (1958)Electronic word-of-mouth in hospitality and tourism management (2007)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)
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References

  • 1997Dynamic capabilities and strategic management34,723 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 2008Do online reviews matter? — An empirical investigation of panel data1,677 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
  • 2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
  • 2014

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Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
1,462 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited
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