References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
• 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
• 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
• 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
• 2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers1,305 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
• 1989Managing What Consumers Learn from Experience1,115 cited
• 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
• 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics