Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

J. Bronhorst · Jaap Schaveling · Marijn Janssen

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Information Technology Governance and Strategy Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.

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2003Open Innovation: The New Imperative for Creating and Profiting from Technology 1990Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms 1997The balanced scorecard: Translating strategy into action 1985Innovation: Mapping the winds of creative destruction 1986The Adoption of Radical and Incremental Innovations: An Empirical Analysis 2009Best Practices in Exploratory Factor Analysis: Four Recommendations for Getting the Most from Your Analysis 2004Innovativeness: Its antecedents and impact on business performance 2014The innovator's solution: creating and sustaining successful growth

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