this work references cited by second hopReferences
- 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
- 1991The theory of planned behavior90,729 cited
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
- 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
- 2012The Theory of Planned Behavior5,352 cited
- 2016Structural Equation Modeling With AMOS4,644 cited
- 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
- 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
- 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
- 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
- 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
- 2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda1,795 cited
- 1988Response Determinants in Satisfaction Judgments1,685 cited
- 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
- 1995Brand Equity, Brand Preference, and Purchase Intent
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work