Evaluating Academic Library Outreach to Determine Return on Investment for Student Success

Abstract

Campus outreach is a key part of an academic library’s service mission. However, the literature demonstrates a lack of assessment around library outreach, particularly from an institution-wide or programmatic perspective. The University of Houston Libraries assembled a team to evaluate return on investment for the Libraries outreach activities in service of meeting student success goals. This article shares the methodology, results, and recommendations made as a result of this project, with implications for outreach programs at other academic libraries.

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