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The financial performance of the most valuable brands: A global empirical investigation
16 references·0 citing·41 second hopsampled
The financial performance of the most valuable brands: A global empirical investigation (2019)The financial performance of the most val…Socially responsible funds and market crises (2014)Socially responsible funds an…A five-factor asset pricing model (2014)A five-factor asset pricing m…The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin (2012)The Impact of Brand Equity on…Size, value, and momentum in international stock returns (2012)Size, value, and momentum in …Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding (2006)Brands Matter: An Empirical D…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers (2004)Executive Insights: Real Diff…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Relationship Marketing in the New Economy (2002)Relationship Marketing in the…Are the Fama and French Factors Global or Country Specific? (2002)Are the Fama and French Facto…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Brand Values and Capital Market Valuation (1998)Brand Values and Capital Mark…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…On Persistence in Mutual Fund Performance (1997)On Persistence in Mutual Fund…How Promotions Work (1995)How Promotions WorkCommon risk factors in the returns on stocks and bonds (1993)Common risk factors in the re…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Risk, Return, and Equilibrium: Empirical Tests (1973)The Cross-Section of Expected Stock Returns (1992)Illiquidity and stock returns: cross-section and time-series effects (2002)Information and Consumer Behavior (1970)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Brands and Branding: Research Findings and Future Priorities (2006)Financial Literacy, Financial Education, and Downstream Financial Behaviors (2014)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)The relationship between return and market value of common stocks (1981)Momentum Investing and Business Cycle Risk: Evidence from Pole to Pole (2003)International tests of a five-factor asset pricing model (2016)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding retail branding: conceptual insights and research priorities (2004)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Multifactor Explanations of Asset Pricing Anomalies (1996)Value and Momentum Everywhere (2013)Choosing factors (2018)Editor's Choice Digesting Anomalies: An Investment ApproachDigesting Anomalies: An Investment Approach (2012)Empirical Asset Pricing via Machine Learning (2020)
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References

  • 1993Common risk factors in the returns on stocks and bonds26,615 cited
  • 1997On Persistence in Mutual Fund Performance17,267 cited
  • 2014A five-factor asset pricing model8,065 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2012Size, value, and momentum in international stock returns1,837 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,126 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice841 cited
  • 2002Are the Fama and French Factors Global or Country Specific?717 cited
  • 1995How Promotions Work655 cited
  • 2014Socially responsible funds and market crises649 cited
  • 1998Brand Values and Capital Market Valuation541 cited
  • 2006Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding520 cited
  • 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin394 cited
  • 2004Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers

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377 cited
  • 2002Relationship Marketing in the New Economy376 cited
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