Online Marketing Strategy for Agricultural Supply Chain and Regional Economic Growth based on E-commerce Perspective

Abstract

With the popularization of internet, agricultural e-commerce has become a new business model.Electronic commerce increases the flow rate of both sides of the transaction, improves the transparency of the market, and reduces the negative effect caused by asymmetric information.In this paper, we make an empirical analysis of online marketing strategy for agricultural supply chain, especially in economic terms.The result shows that product quality, variety, freshness, safety and price are important factors that affect customer satisfaction.And the distribution speed, convenience, customer service which related to the logistics service will also influence customer satisfaction.At the same time, we find that there are some shortcomings of the e-commerce supply chain in procurement, logistics, warehousing, and information management.In order to solve these problems, we put forward some improvement measures.

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