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The marketing research curriculum: Closing the practitioner–academic gaps

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2024Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses18 cited
2021Teaching the Online Marketing Research Course for MBA Students

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2021Marketing Education: Reflecting on Relevance13 cited

2021Updating the Marketing Research Course to Prepare the Marketing Generalist10 cited