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Website interactivity may compensate for consumers’ reduced control in E-Commerce · Study

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ArticleWebsite interactivity may compensate for consumers’ reduced control in E-Commerce

Linwan Wu2019

Article2019

Website interactivity may compensate for consumers’ reduced control in E-Commerce

58 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1975The illusion of control.1995A life-span theory of control.2003From Power to Action.1996Intrinsic motivation and the process of learning: Beneficial effects of contextualization, personalization, and choice.1991Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness

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Details

Year2019

Typearticle

Published2019-04-09

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations58

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2019.04.003

openalex_workW2936068367

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