Manajemen Pemasaran : Pendekatan Praktis

Fajar Laksana

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Buku ini disertai dengan model penelitian service marketing, yang merupakan rangkuman hasil penelitian penulis di bidang service marketing. Buku ini dapat membantu pembaca yang sedang menyusun karya tulis, sebagai bahan perbandingan dan rujukan penelitiannya.

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