The Role of Consumer's Innovativeness & Perceived Ease of Use to Engender Adoption of Digital Wallets in India

Abstract

Digital wallets are gaining wide popularity across the globe as a means to make payments, transfer funds and manage loyalty relations as well. It enables the consumer the ease of “paying with your phone”. Despite the ease of use and several other benefits and the availability of dozens of applications, the consumer's are still skeptical about its adoption. This consumer vacillation is evidenced by the fact that adoption of truly multi-channel “digital wallets” remains low. This necessitates the need to understand the role of consumer's innovativeness (i.e their propensity to adopt) and the perceived ease of use with regards to digital wallet adoption. The objective of this paper is to evaluate various factors affecting the adoption of digital wallets in India. The paper also tries to measure the impact of demographics on these factors. The study is based on a survey conducted among the people residing in the National Capital Region of Delhi. SPSS AMOS being used for the purpose of analysis. The findings of this paper can help companies and government devise strategies to enhance the use of digital wallets in India so as to inculcate the culture of cashless economy.

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