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In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)
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In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”) (2019)In the Warcraft Universe We Trust: An Ana…Inculcative address, commercial worldbuilding, and transmedia economy in the children’s franchise Bamse (2023)Inculcative address, commerci…El universo narrativo transmedia de MasterChef: un modelo narrativo estructurado (2023)El universo narrativo transme…Eventos en la industria de los videojuegos. Estudio del caso Fortnite (2021)Eventos en la industria de lo…Discovering the Future of the Case Study. Method in Evaluation Research (1994)Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production (2009)Digital Natives, Digital Immigrants (2013)Playing with Power in Movies, Television, and Video Games (1991)Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles (1991)Building Imaginary Worlds: The Theory and History of Subcreation (2012)Gérard Genette Paratexts (1997)Show sold separately: promos, spoilers, and other media paratexts (2010)Spreadable Media: Creating Value and Meaning in a Networked Culture (2014)
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  • 2021Eventos en la industria de los videojuegos. Estudio del caso Fortnite3 cited
  • 2023El universo narrativo transmedia de MasterChef: un modelo narrativo estructurado2 cited
  • 2023Inculcative address, commercial worldbuilding, and transmedia economy in the children’s franchise Bamse1 cited

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