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Markenpsychologie · Study

BookMarkenpsychologie

Gert Gutjahr2019

Book2019

Markenpsychologie

9 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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2019Intuitive Verfahren 2019Sinnliche Markierung 2019Branding by Storytelling

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Year2019

Typebook

Published2019-01-01

VenueSpringer eBooks

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Citations9

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-658-24282-4

openalex_workW2940424873

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