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Branding by Storytelling · Study

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ChapterBranding by Storytelling

Gert Gutjahr2019

Chapter2019

Branding by Storytelling

1 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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1949The Hero with a Thousand Faces 2010Der sechste Kondratieff

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2019Markenpsychologie

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Year2019

Typechapter

Published2019-01-01

VenueSpringer eBooks

Languageen

Citations1

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-658-24282-4_29

openalex_workW4248567308

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