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PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN YOGYAKARTA PADA PRODUK OLEH-OLEH JOGJA SCRUMMY
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PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN YOGYAKARTA PADA PRODUK OLEH-OLEH JOGJA SCRUMMY (2018)PENGARUH CELEBRITY ENDORSER TERHADAP KEPU…Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu (2003)Periklanan Promosi : Aspek Ta…Advertising and promotion management (1996)Advertising and promotion man…Advertising and Promotion Management (1987)Advertising and Promotion Man…The Effectiveness of Advertisements Utilizing Four Types of Endorsers (1976)The Effectiveness of Advertis…Online Purchase Decision of Gen Z Students at Shopee Marketplace (2023)Online Purchase Decision of G…PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI (2022)PENGARUH CELEBRITY ENDORSER D…PERILAKU PENGGUNAAN INTERNET BANKING SEBAGAI ALAT TRANSAKSI FINANSIAL (2020)PERILAKU PENGGUNAAN INTERNET …Understanding Information Technology Usage: A Test of Competing Models (1995)The diffusion of Internet banking among Singapore consumers (2003)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)Prinsip-prinsip pemasaran (2001)Metode penelitian kuantitatif, kualitatif dan kombinasi (mixed methods) (2013)METODOLOGI PENELITIAN BISNIS : Untuk Akuntansi dan Manajemen (2014)Endorser Effectiveness by Product Type (1979)Importance of Online Product Reviews from a Consumer's Perspective (2013)MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2019)Marketing Mix on Purchase Intention and its Impact on the Decision to Purchase Somethinc Products (2023)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Effectiveness of Celebrity Endorsers (1983)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Credibility of a peer endorser and advertising effectiveness (2016)Impact of Service Quality, Price, and Brand on Loyalty with the mediation of Customer Satisfaction on Pos Ekspres in East Java (2016)Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations (2017)KONSEP DAN STRATEGI KOMUNIKASI PEMASARAN: PERUBAHAN PERILAKU KONSUMEN MENUJU ERA DISRUPSI (2020)Attitudes toward the extension and parent brand in response to extension advertising (2009)Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements (2012)Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015)
this work references cited by second hop

References

  • 1987Advertising and Promotion Management868 cited
  • 2003Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu343 cited
  • 1976The Effectiveness of Advertisements Utilizing Four Types of Endorsers210 cited
  • 1996Advertising and promotion management67 cited

Cited by

  • 2023Online Purchase Decision of Gen Z Students at Shopee Marketplace12 cited
  • 2022PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI9 cited
  • 2020PERILAKU PENGGUNAAN INTERNET BANKING SEBAGAI ALAT TRANSAKSI FINANSIAL7 cited

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