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Cause-Related Marketing Research (1988–2016): An Academic Review and Classification

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References

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1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
1994The Measurement of Independent and Interdependent Self-Construals3,604 cited
1996Who is this "We"? Levels of collective identity and self representations.3,401 cited
1995What Theory is Not1,954 cited
1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
2010How can corporate social responsibility activities create value for stakeholders? A systematic review1,077 cited
2000Charitable programs and the retailer: do they mix?809 cited
2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer501 cited
2006Perceived Loss of Autonomy and Personal Control in the Age of Autonomous Technologies: Scale Development and Validation482 cited
2004The impact of the alliance on the partners: A look at cause–brand alliances430 cited
2005Customer relationship management research (1992‐2002)

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387 cited

2003CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation348 cited

2003Cause–brand alliances: does the cause help the brand or does the brand help the cause?317 cited

Cited by

2022Cause-related marketing: a systematic review of the literature64 cited
2020Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective49 cited
2021The impact of gratitude (vs pride) on the effectiveness of cause-related marketing47 cited
2021The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding39 cited
2022Impact of skepticism on CRM luxury campaign participation intention of Generation Z37 cited
2020A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention34 cited
2024Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands31 cited
2021Effects of risk tolerance, financial literacy, and financial status on retirement planning29 cited
2023Corporate giving and its impact on consumer evaluations: A meta-analysis28 cited
2021Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product24 cited
2020Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation23 cited
2021“We Go Together”: Understanding social cause-related purchase intentions of young adults23 cited
2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach20 cited
2019The impact of the macro-environment on consumer scepticism towards cause-related marketing19 cited
2022The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model18 cited
2021Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning18 cited