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ArticleStore design : visual complexity and consumer responses

Ju Yeun Jang2018

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Articlegreen2018

Store design : visual complexity and consumer responses

Ju Yeun Jang · Eunsoo Baek · So Yeon Yoon · Ho Jung Choo

45 citations·0/0 files stored·PolyU Institutional Research Archive (Hong Kong Polytechnic University)

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Consumer Retail Behavior Studies Architecture, Design, and Social History Consumer Packaging Perceptions and Trends

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2018-2019 > Academic research: refereed > Publication in refereed journal

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2022Quantifying Emotions in Architectural Environments Using Biometrics 2023Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation 2024Simpler is greener: The impact of packaging visual complexity on products' eco‐friendliness perception 2021Architectural design and consumer experience: an investigation of shopping malls throughout the design process 2023Identifying and examining the role of pop-up store design: A mixed-methods study 2023Store layout design and consumer response: a behavioural and EEG study 2022Effect of Interactivity Level and Price on Online Purchase Intention 2023Perceived emotional states mediate willingness to buy from advertising speech

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Year2018

Typearticle

Published2018-08-01

VenuePolyU Institutional Research Archive (Hong Kong Polytechnic University)

Languageen

Citations45

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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openalex_workW2942760467

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