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Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation · Study

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ArticleDo atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation

Xinjia Tong2023

Article2023

Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation

Xinjia Tong · Yuangao Chen · Shasha Zhou · Shuiqing Yang

28 citations·0/0 files stored·Electronic Commerce Research and Applications

No readable copy stored yet — this record is metadata only.

Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 28 citations exist upstream.

References

1988Cognitive Load During Problem Solving: Effects on Learning 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1960Conflict, arousal, and curiosity.1974Atmospherics as a Marketing Tool 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 2010Element Interactivity and Intrinsic, Extraneous, and Germane Cognitive Load 2010Visual fixations and the computation and comparison of value in simple choice 2018Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Cited by

2025Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective

Details

Year2023

Typearticle

Published2023-11-01

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations28

Files0 public / 0

ShelfConsumer Retail Behavior Studies

Identifiers

doi10.1016/j.elerap.2023.101334

openalex_workW4388798111

Links

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