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Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic
16 references·3 citing·51 second hopsampled
Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic (2019)Naked Consumer's Mind Under Branded Dress…Generation Y and online fashion shopping: Orientations and profiles (2019)Generation Y and online fashi…Emotional branding speaks to consumers’ heart: the case of fashion brands (2019)Emotional branding speaks to …Millennial’s engagement with fashion brands (2018)Millennial’s engagement with …Consumer-brand congruence and conspicuousness: an international comparison (2018)Consumer-brand congruence and…Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets (2017)Who Buys Counterfeit Luxury B…The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets (2017)The role of pre-consumption e…Factors affecting college students’ brand loyalty toward fast fashion (2017)Factors affecting college stu…Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017)Do corporate image and reputa…Sustainable Development of Slow Fashion Businesses: Customer Value Approach (2016)Sustainable Development of Sl…Establishing measures and drivers of consumer brand engagement behaviours (2016)Establishing measures and dri…Co-creating stakeholder and brand identities: A cross-cultural consumer perspective (2016)Co-creating stakeholder and b…A consumer-perceived consumer-based brand equity scale (2016)A consumer-perceived consumer…Consumer-based brand equity measurement: lessons learned from an international study (2015)Consumer-based brand equity m…Brand personality and brand equity: evidence from the sportswear industry (2015)Brand personality and brand e…Critical Tests of Multiple Theories of Cultures’ Consequences (2013)Critical Tests of Multiple Th…Consumer‐based brand equity and country‐of‐origin relationships (2006)Consumer‐based brand equity a…Interdependence of selected socio-demographic characteristics of consumers and consumer preferences toward brands (2023)Interdependence of selected s…Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View (2020)Specifics in Brand Value Sour…Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment (2019)Customer segmentation based o…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)The influence of brand equity on consumer responses (2013)The impact of brand communication on brand equity through Facebook (2015)How does sensory brand experience influence brand equity? 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Insights from a mixed-methods study of low involvement products (2021)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Elements of destination brand equity and destination familiarity regarding travel intention (2019)CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter? (2020)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (1998)Modelling environmental value: An examination of sustainable business models within the fashion industry (2018)Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. 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(1985)Generation Cohorts and Personal Values: A Comparison of China and the United States (2004)Understanding Generation Y and their use of social media: a review and research agenda (2013)Mobile banking adoption: a systematic review (2020)Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention (2020)Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development (2021)Motivation and Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Handbook of Positive Psychology (2001)Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model (2020)What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior? (2021)Metaverse as Future Promising Platform Business Model: Case Study on Fashion Value Chain (2022)
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References

  • 2006Consumer‐based brand equity and country‐of‐origin relationships419 cited
  • 2019Generation Y and online fashion shopping: Orientations and profiles238 cited
  • 2019Emotional branding speaks to consumers’ heart: the case of fashion brands230 cited
  • 2016Sustainable Development of Slow Fashion Businesses: Customer Value Approach209 cited
  • 2016A consumer-perceived consumer-based brand equity scale202 cited
  • 2015Consumer-based brand equity measurement: lessons learned from an international study175 cited
  • 2017Do corporate image and reputation drive brand equity in India and China? - Similarities and differences153 cited
  • 2017Factors affecting college students’ brand loyalty toward fast fashion142 cited
  • 2013Critical Tests of Multiple Theories of Cultures’ Consequences131 cited
  • 2015Brand personality and brand equity: evidence from the sportswear industry115 cited
  • 2017The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets99 cited
  • 2017Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets94 cited
  • 2016Co-creating stakeholder and brand identities: A cross-cultural consumer perspective77 cited
  • 2016Establishing measures and drivers of consumer brand engagement behaviours

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71 cited
  • 2018Millennial’s engagement with fashion brands60 cited
  • 2018Consumer-brand congruence and conspicuousness: an international comparison47 cited
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    • 2020Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View20 cited
    • 2019Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment11 cited
    • 2023Interdependence of selected socio-demographic characteristics of consumers and consumer preferences toward brands10 cited