References

• 1998Building dialogic relationships through the world wide web1,235 cited
• 2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook1,127 cited
• 2012Information, Community, and Action: How Nonprofit Organizations Use Social Media1,083 cited
• 2012Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less684 cited
• 2006The meaning of work: The challenge of regaining employee engagement and reducing cynicism648 cited
• 2011Keeping up with the digital age: How the American Red Cross uses social media to build relationships583 cited
• 2002The determinants of Internet financial reporting582 cited
• 1999Financial reporting on the Internet by leading UK companies469 cited
• 2003The relationship between Web site design and organizational responsiveness to stakeholders464 cited
• 2009Adoption of social media for public relations by nonprofit organizations441 cited
• 2009Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication428 cited
• 2001Handbook of public relations424 cited
• 2003Determinants of Internet Financial Reporting by New Zealand Companies419 cited
• 2011Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates