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Promotional Framing of Green Products: Mediating Role of Sale Proneness
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Promotional Framing of Green Products: Mediating Role of Sale Proneness (2019)Promotional Framing of Green Products: Me…Advances in Consumer Research (2025)Advances in Consumer ResearchChoices, Values, and Frames (2013)Choices, Values, and FramesMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…How Promotions Work (1995)How Promotions WorkPrice Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice (1990)Gambling with the House Money…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Choices, values, and frames. (1984)Choices, values, and frames.Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The concept of perceived value: a systematic review of the research (2007)Comparative fit indexes in structural models. (1990)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring perceptions of brand luxury (2004)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Framing: Toward Clarification of a Fractured Paradigm (1993)Subjective well-being: Three decades of progress. (1999)Theory of games and economic behavior (2019)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Possessions and the Extended Self (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)Prospect Theory: An Analysis of Decision under Risk (1979)Are Investors Reluctant to Realize Their Losses? (1998)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)A review and meta-analysis of country-of-origin research (1999)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Understanding Service Convenience (2002)Mental accounting matters (1999)Experimental Tests of the Endowment Effect and the Coase Theorem (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2013Choices, Values, and Frames5,320 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1984Choices, values, and frames.903 cited
  • 1973

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Buyers' Subjective Perceptions of Price
731 cited
  • 1995How Promotions Work655 cited
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