Media Literacy Outcomes, Measurement

Abstract

Currently, measurement of media literacy outcomes is a challenge for media literacy researchers. This results from a lack of clarity among academics about what media literacy means. A process of measurement is multistage, and requires of researchers, for example, a definition of the measurement's area and a definition of assessing competencies, specifying their proficiency levels and performance criteria. Moreover, successful measurement of media literacy depends on appropriate selection methods and tools of measurement. Most of them are of a quantitative and self‐assessment nature (carried out in small groups of respondents), which does not provide for accurate measurement of media literacy outcomes.

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