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Social media marketing in wine tourism: winery owners’ perceptions
8 references·16 citing·41 second hop
Social media marketing in wine tourism: winery owners’ perceptions (2019)Social media marketing in wine tourism: w…Seeking Qualitative Rigor in Inductive Research (2012)Seeking Qualitative Rigor in …Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! 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(1984)Marketing the competitive destination of the future (2000)Qualitative Inquiry and Research Design : Choosing Among Five Approaches (2017)Crisis-driven innovations in marketing (2024)Three Approaches to Qualitative Content Analysis (2005)
this work references cited by second hop

References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1985Naturalistic inquiry45,666 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2012Seeking Qualitative Rigor in Inductive Research13,176 cited
  • 2003South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product487 cited
  • 2009The hedonic nature of wine tourism consumption: an experiential view388 cited
  • 2008Sensation seeking and the prediction of attitudes and behaviours of wine tourists239 cited
  • 2000Service quality at the cellar door: implications for Western Australia’s developing wine tourism industry183 cited

Cited by

  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2021#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic176 cited
  • 2022Promoting tourism business through digital marketing in the new normal era: a sustainable approach160 cited
  • 2022The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries93 cited
  • 2022Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews

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54 cited
  • 2023A bibliometric review of research in wine tourism experiences: insights and future research directions50 cited
  • 2020Economic sustainability of wine tourism services and direct sales performance – emergent profiles from Italy45 cited
  • 2023Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective43 cited
  • 2023The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis40 cited
  • 2023Digitalization as a driver of transformation towards sustainable performance in wine tourism – the Italian case36 cited
  • 2019Determinants of Chinese consumers’ organic wine purchase34 cited
  • 2023Do circular economy practices moderate the wine tourism–green performance relationship? A structural analysis applied to the Spanish wine industry33 cited
  • 2020Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features31 cited
  • 2022Online branding strategies of family SME wineries: a Hungarian-German comparative study18 cited
  • 2023Social Media Marketing and Its Influence on the Performance of Micro, Small, and Medium-Sized Tourism Enterprises: Mediation of Innovation Capabilities17 cited
  • 2019A review of wine and wine tourism presence in the scientific papers in journals in the field of tourism16 cited