Social media marketing in wine tourism: winery owners’ perceptions

Magali Canovi · Francesca Pucciarelli

122 citations0/0 files storedJournal of Travel & Tourism Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Wine Industry and Tourism Diverse Aspects of Tourism Research Digital Marketing and Social Media

Abstract

This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and promoting wine tourism online. Empirical evidence is provided by a sample of 20 winery owners in the North Italian region of Langhe, who have engaged to a greater or lesser extent in social media. The findings show that while the majority of winery owners recognise the social, economic and emotional benefits of social media, they are far from exploiting its full potential, partially due to barriers such as their agricultural mentality and the time-consuming nature of social media.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 122 citations exist upstream.

References

2006Using thematic analysis in psychology 1985Naturalistic inquiry 2009Users of the world, unite! The challenges and opportunities of Social Media 2012Seeking Qualitative Rigor in Inductive Research 2003South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product 2009The hedonic nature of wine tourism consumption: an experiential view 2008Sensation seeking and the prediction of attitudes and behaviours of wine tourists 2000Service quality at the cellar door: implications for Western Australia’s developing wine tourism industry

Cited by

2020Setting the future of digital and social media marketing research: Perspectives and research propositions 2021#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic 2022Promoting tourism business through digital marketing in the new normal era: a sustainable approach 2022The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.