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Nonprofit Organizations as Sponsors: An Investigation of Positive Word of Mouth and Donation Choice as a Result of Sponsorship
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Nonprofit Organizations as Sponsors: An Investigation of Positive Word of Mouth and Donation Choice as a Result of Sponsorship (2019)Nonprofit Organizations as Sponsors: An I…Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Spreading the Word: Investiga…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Understanding sponsorship effects (2001)Understanding sponsorship eff…The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents (2001)The Measurement of Word-of-Mo…Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Social identity effects in a …Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Word-of-Mouth Processes withi…The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Social Identity and Self-Cate…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Creating and Fostering Fan Identification in Professional Sports (1997)Creating and Fostering Fan Id…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)Enhancing Helping Behavior: A…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Social identity and intergroup behaviour (1974)Social identity and intergrou…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)A Theory of Social Comparison Processes (1954)Experiments in Intergroup Discrimination (1970)Social categorization and intergroup behaviour (1971)Social Psychology of Intergroup Relations (1982)Machines and Mindlessness: Social Responses to Computers (2000)The psychology of interpersonal relations. 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(1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Some antecedents and outcomes of brand love (2006)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Diffusion of Innovations 1 (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Comparative fit indexes in structural models. (1990)Testing Structural Equation Models. 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References

  • 1996The Behavioral Consequences of Service Quality12,400 cited
  • 1974Social identity and intergroup behaviour4,104 cited
  • 2000Social Identity and Self-Categorization Processes in Organizational Contexts4,031 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,377 cited
  • 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,591 cited
  • 2000Word-of-Mouth Processes within a Services Purchase Decision Context1,344 cited
  • 2005Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context1,152 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,019 cited
  • 1996Enhancing Helping Behavior: An Integrative Framework for Promotion Planning647 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 2001Understanding sponsorship effects561 cited
  • 1997Creating and Fostering Fan Identification in Professional Sports502 cited

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  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products461 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
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