Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Philip Kotler · Hermawan Kartajaya

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Private Equity and Venture Capital Corporate Finance and Governance Financial Analysis and Corporate Governance

Abstract

Preface. Part One: INTRODUCTION. 1. Marketing to Investors and Lenders: What the Capital Markets Want. 2. Raising Capital: An Overview of Your Alternatives. Part Two: UNDERSTANDING INVESTORS AND LENDERS. 3. Early-Stage Financing: The Role of Business Angels. 4. Private Equity: Unleashing Your Company's Potential Value. 5. Lenders: Raising Funds from Banks and Other Financial Institutions. Part Three: TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS. 6. Strategy: How to Win Investors' Mind Share. 7. Tactic: How to Win Investors' Market Share. 8. Value: How to Win Investors' Heart Share. Part Four: EPILOGUE. 9. Get Your Marketing Right! Index.

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