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Brand Storytelling and Narrative Advertising

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References

2009Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production569 cited
2010Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue318 cited
2010Transmedia Storytelling and Entertainment: An annotated syllabus275 cited
2010ADVERTISING NARRATIVES156 cited
2018Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads154 cited
2009Repetition Variation Strategies for Narrative Advertising55 cited
2017Ups and downs of art commerce: narratives of “crisis” in the contemporary art markets of Russia and India24 cited
2018Beyond Advertising Narratives: “Josefinas” and their storytelling products20 cited
2012How people tell an ad story: Western vs. Asian styles17 cited
2016Storytelling as modern architecture of narration in marketing communication7 cited

Cited by

2021Brand narratives: Content and consequences among heritage brands44 cited
2024Crafting Sustainable Brand Narratives Through Immersive Technologies12 cited

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