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• 2020Supply chain social sustainability in small and medium manufacturing enterprises and firms’ performance: Empirical evidence from an emerging Asian economy247 cited
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• 2020Corporate environmental management71 cited
• 2020Leveraging frugal innovation in micro- and small enterprises at the base of the pyramid in Brazil: an analysis through the lens of dynamic capabilities41 cited
• 2024Stakeholder engagement strategies for impactful corporate social innovation initiatives by multinational enterprises31 cited
• 2023Innovations, informality, and the global south: A thematic analysis of past research and future directions29 cited
• 2021Base of the pyramid producers’ constraints: An integrated review and research agenda25 cited
• 2024Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design22 cited
• 2020Greening multinational enterprises in the oil, gas and petrochemicals21 cited
• 2022Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda16 cited
• 2021Reading development failure: experts and experiments at the bottom of the pyramid in Cape Town11 cited
• 2025Invisible rules: how institutional voids in base-of-the-pyramid markets influence adoption and diffusion of transformative service innovations9 cited
• 2021Remote (Dis)engagement: Shifting Corporate Risk to the ‘Bottom of the Pyramid’8 cited
• 2021Germinating seeds in dry soil: examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid7 cited
• 2023Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance7 cited
• 2022Analyzing the Association between Bottom of the Pyramid (BoP) and Export Performance in Born Global Firms: A FGLS Model Approval between 2011 and 20213 cited