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On the costs and benefits of using triangles in packaging design · Study

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ArticleOn the costs and benefits of using triangles in packaging design

Hui Zhao2019

Article2019

On the costs and benefits of using triangles in packaging design

Hui Zhao · Yuxuan Qi · Charles J. Spence · Xiaoang Irene Wan

10 citations·0/0 files stored·Food Quality and Preference

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Consumer Packaging Perceptions and Trends Visual perception and processing mechanisms Aesthetic Perception and Analysis

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits 2013Attention and choice: A review on eye movements in decision making 2004The Different Roles of Product Appearance in Consumer Choice *2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity 2008Holistic Package Design and Consumer Brand Impressions 1999Visual attention during brand choice: The impact of time pressure and task motivation 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

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2017Seeing is not necessarily liking: Advancing research on package design with eye-trackingarticle · 8 shared references 2014Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contextsarticle · 7 shared references 2017Visual Search for Wines with a Triangle on the Label in a Virtual Storearticle · 7 shared references 2018Multisensory Premiumnesschapter · 7 shared references 2020Visual Design Cues Impacting Food Choice: A Review and Future Research Agendareview · 6 shared references 2018Packaging Colour and Its Multiple Roleschapter · 6 shared references

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Year2019

Typearticle

Published2019-05-31

VenueFood Quality and Preference

ISSN-L0950-3293

Languageen

Citations10

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/j.foodqual.2019.103719

openalex_workW2947783159

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