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Narrative Structures in Fashion Film: Generating Engagement
9 references·1 citing·32 second hop
Narrative Structures in Fashion Film: Generating Engagement (2019)Narrative Structures in Fashion Film: Gen…Fashionating Images. Audiovisual Media Studies Meet Fashion (2017)Fashionating Images. Audiovis…Brand Narration and Fashion Films (2017)Brand Narration and Fashion F…Fashion films as a new communication format to build fashion brands (2016)Fashion films as a new commun…Fashion Films and Net-aesthetics (2016)Fashion Films and Net-aesthet…The Fashion Film Effect (2013)The Fashion Film Effect100 Years of the Fashion Film: Frameworks and Histories (2013)100 Years of the Fashion Film…Narrative and Persuasion in Fashion Advertising (2010)Narrative and Persuasion in F…Manuale di semiotica (2000)Manuale di semioticaLector in fabula (1989)Lector in fabula“The Good Italian”: Fashion Films as Lifestyle Manifestos. A Study Based on Thematic Analysis and Digital Analytics (2024)“The Good Italian”: Fashion F…Flow: the psychology of optimal experience (1990)Basics of Qualitative Research (1992)Basics of Qualitative Research (1992)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Fabrications: Costume and the female body (1990)Shopping for Pleasure: Women in the Making of London's West End (2001)The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900-1929 (2013)Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films (2018)Riferimenti bibliografici (2021)Value cocreation in livestreaming and its effect on consumer‐simulated experience and continued use intention (2022)Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)The luxury strategy: break the rules of marketing to build luxury brands (2013)Los fashion films como contenido particular del marketing de moda: un análisis de su naturaleza en el contexto de los mensajes híbridos (2019)El fashion film como acción de la marca. El caso de Europa II en Vogue (2022)‘Marketing aesthetics: The strategic management of brands, identity and image’ (1998)The Enchanted Spectacle (2001)Using Templates in the Thematic Analysis of Text (2004)Conducting Semi‐Structured Interviews (2015)Humorous Texts (2001)The Turns of Translation Studies (2006)Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production (2009)Fashion Film and Genre Ecology (2016)Vetements, Memes, and Connectivity: Fashion Media in the Era of Instagram (2018)Unpacking Fashion Film for Digital Design (2020)Happiness in Fashion (2018)El branded content como estrategia (no) publicitaria (2020)Mediatization: Understanding the Rise of Fashion Exhibitions (2021)Social signals: a framework in terms of goals and beliefs (2012)Visual Images and Language in Architecture: Signifier Semiotics and Meaning Semiotics (2017)Healthcare Professionals’ Perceptions and Concerns towards Domestic Violence during Pregnancy in Southern Italy (2019)
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References

  • 1989Lector in fabula458 cited
  • 2010Narrative and Persuasion in Fashion Advertising375 cited
  • 2013100 Years of the Fashion Film: Frameworks and Histories63 cited
  • 2016Fashion films as a new communication format to build fashion brands58 cited
  • 2000Manuale di semiotica34 cited
  • 2013The Fashion Film Effect21 cited
  • 2017Brand Narration and Fashion Films7 cited
  • 2016Fashion Films and Net-aesthetics5 cited
  • 2017Fashionating Images. Audiovisual Media Studies Meet Fashion4 cited

Cited by

  • 2024“The Good Italian”: Fashion Films as Lifestyle Manifestos. A Study Based on Thematic Analysis and Digital Analytics4 cited

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