References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
• 1985Trust in close relationships.3,129 cited
• 1980Interpersonal trust, trustworthiness, and gullibility.1,694 cited
• 1984Empirical validation of affect, behavior, and cognition as distinct components of attitude.1,438 cited
• 1989Country Image: Halo or Summary Construct?1,310 cited
• 2000Attitude Change: Persuasion and Social Influence1,059 cited
• 2008Desire to Acquire: Powerlessness and Compensatory Consumption917 cited
• 2003Development and Validation of a Brand Trust Scale874 cited
• 1993Attitudes and Attitude Change862 cited
• 1997A model of image creation and image transfer in event sponsorship762 cited
• 2006Personality and aggressive behavior under provoking and neutral conditions: A meta-analytic review.671 cited
• 1998Factors leading to group identification: A field study of winners and losers574 cited
• 1992Costs and benefits of allegiance: Changes in fans' self-ascribed competencies after team victory versus defeat.