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Learning in Online Advertising
16 references·0 citing·53 second hop
Learning in Online Advertising (2019)Learning in Online AdvertisingA Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)A Dynamic Model for Digital A…Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design (2015)Repeated Auctions with Budget…Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Effects of Internet Display A…When Does Retargeting Work? Information Specificity in Online Advertising (2013)When Does Retargeting Work? I…From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)From Generic to Branded: A Mo…Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Firm Strategies in the “Mid T…A “Position Paradox” in Sponsored Search Auctions (2011)A “Position Paradox” in Spons…The Race for Sponsored Links: Bidding Patterns for Search Advertising (2009)The Race for Sponsored Links:…Click Fraud (2008)Click FraudInternet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is (2003)Is 75% of the Sales Promotion…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…The Multi-Armed Bandit Problem: Decomposition and Computation (1987)The Multi-Armed Bandit Proble…Optimal Auction Design (1981)Optimal Auction DesignA Dynamic Allocation Index for the Discounted Multiarmed Bandit Problem (1979)A Dynamic Allocation Index fo…Applied Statistical Decision Theory (1962)Regret bounds for sleeping experts and bandits (2010)Multi-armed Bandit Models for the Optimal Design of Clinical Trials: Benefits and Challenges. (2015)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentive Compatibility and the Bargaining Problem (1979)A Theory of Auctions and Competitive Bidding (1982)Efficient mechanisms for bilateral trading (1983)The interdisciplinary study of coordination (1994)Games with Incomplete Information Played by “Bayesian” Players, I–III: Part I. The Basic Model (2004)Impact of Sales Promotions on When, What, and How Much to Buy (1988)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004)Own-Brand and Cross-Brand Retail Pass-Through (2005)The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions (2008)Moral Hazard and Observability (1979)Platform Competition in Two-Sided Markets (2003)Competition in two-sided markets (2006)Digitalization in retailing: multi-sided platforms as drivers of industry transformation (2017)Threat of platform‐owner entry and complementor responses: Evidence from the mobile app market (2019)Should platforms be allowed to sell on their own marketplaces? (2022)Limited-dependent and qualitative variables in econometrics (1983)Managing brand equity : capitalizing on the value of a brand name. (1991)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Who Benefits from Store Brand Entry? (2004)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)Advances in Consumer Research (2025)Bandit Processes and Dynamic Allocation Indices (1979)Multi-Armed Bandits and the Gittins Index (1980)Optimal Adaptive Policies for Sequential Allocation Problems (1996)Restless bandits, partial conservation laws and indexability (2001)Multi-armed Bandit Models for the Optimal Design of Clinical Trials: Benefits and Challenges (2015)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Explaining intention to use mobile chat services: moderating effects of gender (2005)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Social Media and Firm Equity Value (2012)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Social Media in an Alternative Marketing Communication Model (2012)Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013)Multipart pricing of public goods (1971)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Digital Economics (2019)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Social Influence: Compliance and Conformity (2004)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Airbnb: Online targeted advertising, sense of power, and consumer decisions (2016)Theory building with big data-driven research – Moving away from the “What” towards the “Why” (2020)
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References

  • 1981Optimal Auction Design5,938 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,743 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 2013When Does Retargeting Work? Information Specificity in Online Advertising510 cited
  • 2011Firm Strategies in the “Mid Tail” of Platform-Based Retailing448 cited
  • 1999Managing Advertising and Promotion for Long-Run Profitability406 cited
  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising359 cited
  • 1987The Multi-Armed Bandit Problem: Decomposition and Computation333 cited
  • 2003Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is232 cited
  • 1979A Dynamic Allocation Index for the Discounted Multiarmed Bandit Problem207 cited
  • 2014Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment191 cited
  • 2009The Race for Sponsored Links: Bidding Patterns for Search Advertising187 cited
  • 2015Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design165 cited
  • 2016A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement161 cited

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  • 2008Click Fraud160 cited
  • 2011A “Position Paradox” in Sponsored Search Auctions145 cited
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