An In-depth Study of Commercial MVNO

Ao Xiao · Yunhao Liu · Li Yang · Feng Qian · Zhenhua Li · Sen Bai +2 more

25 citations0/0 files storedInternational Conference on Mobile Systems, Applications, and Services

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Legal Systems and Institutions ICT Impact and Policies Customer churn and segmentation

Abstract

Recent years have witnessed the rapid growth of mobile virtual network operators (MVNOs), which operate on top of the existing cellular infrastructures of base carriers while offering cheaper or more flexible data plans compared to those of the base carriers. In this paper, we present a nearly two-year measurement study towards understanding various key aspects of today's MVNO ecosystem, including its architecture, performance, economics, customers, and the complex interplay with the base carrier. Our study focuses on a large commercial MVNO with \reviseabout 1 million customers, operating atop a nation-wide base carrier. Our measurements clarify several key concerns raised by MVNO customers, such as inaccurate billing and potential performance discrimination with the base carrier. We also leverage big data analytics and machine learning to optimize an MVNO's key businesses such as data plan reselling and customer churn mitigation. Our proposed techniques can help achieve %will lead to higher revenues and improved services for commercial MVNOs.

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2020Understanding the Ecosystem and Addressing the Fundamental Concerns of Commercial MVNO

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