References

• 2011A framework of brand value in B2B markets: The contributing role of functional and emotional components209 cited
• 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
• 2016Automated content analysis and crisis communication research85 cited
• 2014Value co-creation between the ‘inside’ and the ‘outside’ of a company50 cited
• 2015Benchmarking buyer behavior towards new brands25 cited
• 2016Perceptual and behavioural dimensions: measuring brand equity consumer based20 cited
• 2017Clusters of Czech Consumers with Focus On Domestic Brands16 cited
• 2016Impact of Product Branding on Sales Revenue of Listed Companies in Ghana8 cited

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