Articlediamond2019

The Brand Value and its Impact on Sales in Automotive Industry

Margaréta Nadányiová · Ľubica Gajanová · Dominika Moravčíková · Judit Oláh

8 citations0/0 files storedLogi

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

Abstract The aim of this article is to define the theoretical basis of brand value from the viewpoint of domestic (Slovak) and foreign authors and its impact on sales. This includes a regression and correlation analyses focused on investigate the dependence between the brand value and sales in automotive industry. The basic sources of research were secondary data obtained from worldwide surveys in the form of rankings published by Forbes magazine, annual reports of companies and published professional publications. General scientific methods were applied for the processing of the data, as well as mathematical-statistical methods to evaluate the data collated from the results of regression and correlation analyses and test the linear independence. The results of analyses show that the brand value and sales are linearly dependent, specifically it is medium-strong direct linear dependence. Therefore, the brand value has a direct effect on sales volume.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

2011A framework of brand value in B2B markets: The contributing role of functional and emotional components 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods 2016Automated content analysis and crisis communication research 2014Value co-creation between the ‘inside’ and the ‘outside’ of a company 2015Benchmarking buyer behavior towards new brands 2016Perceptual and behavioural dimensions: measuring brand equity consumer based 2017Clusters of Czech Consumers with Focus On Domestic Brands 2016Impact of Product Branding on Sales Revenue of Listed Companies in Ghana

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.