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A cross-national study of young female consumer behaviour, innovativeness and apparel evaluation: China and India
16 references·0 citing·47 second hop
A cross-national study of young female consumer behaviour, innovativeness and apparel evaluation: China and India (2019)A cross-national study of young female co…Hedonic and utilitarian shopping motivations of fashion leadership (2010)Hedonic and utilitarian shopp…Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…Consumer innovativeness and perceived risk: implications for high technology product adoption (2006)Consumer innovativeness and p…An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior (2003)An Empirical Study of Innate …Consumer innovativeness (2002)Consumer innovativenessConsumer Self-Monitoring, Materialism and Involvement in Fashion Clothing (2001)Consumer Self-Monitoring, Mat…Can culture affect prices? A cross-cultural study of shopping and retail prices (2001)Can culture affect prices? A …Adoption of Internet shopping: the role of consumer innovativeness (2000)Adoption of Internet shopping…Handbook of Marketing Scales (1999)Handbook of Marketing ScalesHandbook of Marketing Scales (1999)Handbook of Marketing ScalesPersonal taste and family face: Luxury consumption in Confucian and western societies (1998)Personal taste and family fac…Empirical tests of status consumption: Evidence from women's cosmetics (1998)Empirical tests of status con…Innovativeness and price sensitivity: managerial, theoretical and methodological issues (1997)Innovativeness and price sens…Identifying Innovators in Consumer Product Markets (1992)Identifying Innovators in Con…Measuring Consumer Innovativeness (1991)Measuring Consumer Innovative…Product Performance and Consumer Satisfaction: A New Concept (1976)Product Performance and Consu…Drives and the C. N. S. (conceptual nervous system). (1955)Conflict, arousal, and curiosity. 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  • 1998Personal taste and family face: Luxury consumption in Confucian and western societies1,038 cited
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  • 2010Hedonic and utilitarian shopping motivations of fashion leadership238 cited
  • 2001Consumer Self-Monitoring, Materialism and Involvement in Fashion Clothing

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230 cited
  • 1999Handbook of Marketing Scales213 cited
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