Handbook of Marketing Scales

William O. Bearden · Richard G. Netemeyer

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Psychometric Methodologies and Testing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The guide is especially composed of evaluations of scales to be used with shoppers or comparable kinds of respondents corresponding to viewers, sufferers. The most recent book in the long-running Marketing Scales Handbook series is Volume 8. (Download sample.) It picks up where Volume 7 ended but does not. Last Updated: Mar 9, 2015 URL: guides.library.msstate.edu/marketing Print Handbook of Marketing Scales Kelly L. Haws (Editor), William O. Bearden.

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