Promotion based on digital interaction algorithm

Larisa Nikolaevna Borisoglebskaya · E N Provotorova · Sergey Mikhailovich Sergeev

25 citations0/0 files storedIOP Conference Series Materials Science and Engineering

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

Abstract The article is devoted to the modeling of digital interaction by analyzing responses to the promotion of commercial brands through all possible channels of influence on consumer preferences. Formalisms are introduced, a mathematical model is compiled. The calculation of the optimal modes was carried out.

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2017Methodical forming business competencies for private label

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2019Commercial software engineering under the digital economy concept 2020Marketing technologies in the organization of business processes of retail trade

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