Marketing technologies in the organization of business processes of retail trade

Irina Krasyuk · Elmira Alyarovna Nazarova · Georgiy Dudakov · Ivan Moshkin

6 citations0/0 files storedIOP Conference Series Materials Science and Engineering

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

Abstract Retail is now a dynamic industry. It is highly competitive and requires a process approach. Organization of trade business according to the process management model involves standardization of business processes, application of marketing technologies. The efficient operation of trading enterprises depends on the use of marketing tools. Marketing of the retail trading enterprise allows to form an individual trading offer supported by a trading service. The conceptual development of trade creates conditions for the formation of new concepts, in particular the marketing of cooperation oriented towards the development of long-term cooperation.

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2017Customer orientation as a multidimensional construct: Evidence from the Russian markets 2017When does innovation collaboration pay off? The role of relational learning and the timing of collaboration 2019Transformation of mechanism of sales and services promotion in digital environment 2019Promotion based on digital interaction algorithm 2019Convergence of institutes of retail traditional and digital economy 2019The problems of innovative merchandise trade in the context of digital environment 2019Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration 2019Peculiarities of product policy in the internet of things

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