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Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser
16 references·0 citing·46 second hop
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1989Negativity and extremity biases in impression formation: A review of explanations.1,549 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1999Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach805 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited

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1976
Product Performance and Consumer Satisfaction: A New Concept
628 cited
  • 2013Consumer response to corporate irresponsible behavior: Moral emotions and virtues488 cited
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