References

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• 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
• 2011What Drives Immediate and Ongoing Word of Mouth?663 cited
• 2005The Firm's Management of Social Interactions581 cited
• 1999Word‐of‐mouth communication in the service marketplace476 cited
• 2010The Effect of Need for Uniqueness on Word of Mouth430 cited
• 2011Understanding Consumer Conversations Around Ads in a Web 2.0 World353 cited
• 2005Market mavens: Psychological influences275 cited
• 2008Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation271 cited
• 2008An analysis of factors affecting fashion opinion leadership and fashion opinion seeking192 cited
• 2007Japanese consumers' need for uniqueness186 cited
• 2008Destination Word of Mouth172 cited
• 2008Unique like everybody else? The dual role of consumers' need for uniqueness169 cited
• 2008Consumer involvement: a new perspective168 cited
• 2011Drivers of new product recommending and referral behaviour on social network sites