References

• 1982Country-of-Origin Effects on Product Evaluations1,825 cited
• 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
• 2007Country image and consumer-based brand equity: relationships and implications for international marketing537 cited
• 2004Does country of origin matter for low‐involvement products?421 cited
• 1999Country of origin: A competitive advantage?387 cited
• 2012Country image, product image and consumer purchase intention: Evidence from an emerging economy361 cited
• 1998The influence of consumption situation and product involvement over consumers’ use of product attribute350 cited
• 2000Consumers’ perceptions of the country‐of‐origin effect on purchasing intentions of (in)conspicuous products338 cited
• 2011Brand and country-of-origin effect on consumers' decision to purchase luxury products315 cited
• 2003Effect of perceived brand origin associations on consumer perceptions of quality284 cited
• 2008Brand Origin Identification by Consumers: A Classification Perspective281 cited
• 2008The impact of national stereotypes on the country of origin effect255 cited
• 1998Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions210 cited
• 2012A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention