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Neuromarketing For Dummies · Study

BookNeuromarketing For Dummies

Andrew P. Pohlmann2013

Book2013

Neuromarketing For Dummies

Andrew P. Pohlmann · Peter Steidl · Stephen J. Genco

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Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics Neural and Behavioral Psychology Studies

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2016Measuring Neural Responses to Apparel Product Attractiveness 2016Consumer Neuroscience in Practice: The Impact of Store Atmosphere on Consumer Behavior 2020The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy 2015Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing 2015Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools 2014The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores 2020The use of consumer neuroscience in aroma marketing of a service company 2021EL NEUROMARKETING Y EL COMPORTAMIENTO DEL CONSUMIDOR DE CERVEZA

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Year2013

Typebook

Published2013-07-29

Languageen

Citations39

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ShelfConsumer Behavior and Marketing Influence

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