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Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools · Study

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ChapterInnovations in Consumer Science: Applications of Neuro-Scientific Research Tools

M. J. Xavier2015

Chapter2015

Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools

18 citations·0/0 files stored·Springer eBooks

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Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics Consumer Behavior and Market Dynamics

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References

2010The fortune at the bottom of the pyramid 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 2010Neuromarketing: the hope and hype of neuroimaging in business 2006What is ‘neuromarketing’? A discussion and agenda for future research 2012Branding the brain: A critical review and outlook 1989Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods 2010Neuromarketing 2006Aesthetic Products and Aesthetic Consumption: A Review

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2021Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products 2018Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

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2022Recent Trends in Neuro marketing – An Exploratory Studyarticle · 7 shared references 2021Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Marketsarticle · 6 shared references 2018Neuromarketing: Applications, Challenges and Promisesarticle · 6 shared references 2016Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Researchchapter · 6 shared references 2014The Potential of Neuromarketing as a Marketing Toolthesis · 6 shared references 2017Neuromarketingchapter · 6 shared references

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languageen

Citations18

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/978-3-319-14523-5_3

openalex_workW785339533

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