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Neuromarketing · Study

BookNeuromarketing

Leon Żurawicki2010

Book2010

Neuromarketing

Leon Żurawicki

188 citations·0/0 files stored·Springer eBooks

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Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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2018Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior 2015Neuromarketing and consumer neuroscience: current understanding and the way forward 2020Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research 2014Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli.2020An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction 2021Neuromarketing: The popularity of the brain-imaging and physiological tools 2016Nanomarketing: A New Frontier for Neuromarketing 2022A Review of AI Cloud and Edge Sensors, Methods, and Applications for the Recognition of Emotional, Affective and Physiological States

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Year2010

Typebook

Published2010-01-01

VenueSpringer eBooks

Languageen

Citations188

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/978-3-540-77829-5

openalex_workW4251875657

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