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Neuromarketing
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(1980)Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Neuroscience in service research: an overview and discussion of its possibilities (2019)A neurophysiological exploration of the dynamic nature of emotions during the customer experience (2020)Emotional Contagion: A Brief Overview and Future Directions (2021)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A bibliometric investigation of service failure literature and a research agenda (2020)Co-creating brand image and reputation through stakeholder’s social network (2020)Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector (2021)Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differences in implicit cognition: The implicit association test. (1998)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective (2023)Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)Using the Implicit Association Test to measure self-esteem and self-concept. (2000)Using Electroencephalography to Measure Cognitive Load (2010)Understanding Reliability and Validity in Qualitative Research (2015)Consumer neuroscience on branding and packaging: A review and future research agenda (2023)Electroencephalography in consumer behaviour and marketing: a science mapping approach (2023)Neuromarketing and consumer behavior: A bibliometric analysis (2023)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Analysing applications of neuromarketing in efficacy of programmatic advertising (2023)The impact of AI development on the development of marketing communications (2023)The 35th Sir Frederick Bartlett Lecture: Eye movements and attention in reading, scene perception, and visual search (2009)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)A global research trends of neuromarketing: 2015-2020 (2022)Exploring global trends and future directions in advertising research: A focus on consumer behavior (2023)Toward a consensual structure of mood. (1985)An argument for basic emotions (1992)DEAP: A Database for Emotion Analysis ;Using Physiological Signals (2011)Human-centric artificial intelligence towards Industry 5.0: retrospect and prospect (2025)
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  • 2016Measuring Neural Responses to Apparel Product Attractiveness55 cited
  • 2020Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior51 cited
  • 2023A Conceptual Framework for Applying Social Signal Processing to Neuro-Tourism

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48 cited
  • 2014New Directions in Understanding the Decision-making Process: Neuroeconomics and Neuromarketing.41 cited
  • 2017On the hierarchy of choice: An applied neuroscience perspective on the AIDA model41 cited
  • 2024Revolutionizing consumer insights: the impact of fMRI in neuromarketing research35 cited