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Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs
16 references·0 citing·48 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1991A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?3,088 cited
  • 1986A General Theory of Marketing Ethics2,607 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1974Power in a Channel of Distribution: Sources and Consequences931 cited
  • 1996The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions757 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 1985Ethics and marketing management: An empirical examination531 cited
  • 1990Truth in Marketing Theory and Research396 cited
  • 1984Marketing and Machiavellianism357 cited
  • 1984Ethical Problems of Marketing Researchers314 cited
  • 1991Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement235 cited
  • 1994On Rethinking Marketing: Our Discipline, Our Practice, Our Methods227 cited
  • 2002Marketing: a critical realist approach

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213 cited
  • 1997Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?209 cited
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