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Co-creating social media agility to build strong customer-firm relationships · Study

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ArticleCo-creating social media agility to build strong customer-firm relationships

Shu‐Hui Chuang2019

Article2019

Co-creating social media agility to build strong customer-firm relationships

Shu‐Hui Chuang

162 citations·0/0 files stored·Industrial Marketing Management

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Digital Marketing and Social Media Innovation and Knowledge Management Service and Product Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2002Absorptive Capacity: A Review, Reconceptualization, and Extension 2003Shaping Agility through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms1 1985The Determinants of Salesperson Performance: A Meta-Analysis

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Details

Year2019

Typearticle

Published2019-07-10

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations162

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.indmarman.2019.06.012

openalex_workW2960130222

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2024A research landscape on customer co-creation value: a systematic literature network analysis

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