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PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME
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PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME (2019)PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİ…NÖROPAZARLAMA LİTERATÜR İNCELEMESİ (2018)NÖROPAZARLAMA LİTERATÜR İNCEL…Demystifying neuromarketing (2018)Demystifying neuromarketingGERÇEK EYLEM OLARAK NÖROPAZARLAMA: TÜKETİCİ DAVRANIŞLARI UYGULAMASI (2016)GERÇEK EYLEM OLARAK NÖROPAZAR…Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi (2015)Nöropazarlama: Reklam Etkinli…Neuromarketing: The New Science of Advertising (2015)Neuromarketing: The New Scien…A current overview of consumer neuroscience (2008)A current overview of consume…A circumplex model of affect. (1980)Measuring Emotions in the Consumption Experience (1997)Atmospheric qualities of online retailing (2001)Assessment of mental fatigue and stress on electronic sport players with data fusion (2021)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Reputation for Product Innovation: Its Impact on Consumers (2010)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Managing brand equity : capitalizing on the value of a brand name. (1991)The blank slate: the modern denial of human nature (2003)Autonomic emotional responses to food: Private label brands versus National Brands (2020)Neuromarketing: a historical review (2020)Quantitative Assessment of Stress Through EEG During a Virtual Reality Stress-Relax Session (2021)The feeling of what happens: body and emotion in the making of consciousness (2000)The Feeling of What Happens: Body and Emotion in the Making of Consciousness (2000)Neuromarketing: the hope and hype of neuroimaging in business (2010)What is ‘neuromarketing’? A discussion and agenda for future research (2006)The organization of behavior. (1950)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Oxytocin increases trust in humans (2005)A systematic literature review on SME financing: Trends and future directions (2021)Customer engagement and social media: Revisiting the past to inform the future (2022)Social media influencer marketing: foundations, trends, and ways forward (2023)
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References

  • 2008A current overview of consumer neuroscience344 cited
  • 2018Demystifying neuromarketing257 cited
  • 2015Neuromarketing: The New Science of Advertising38 cited
  • 2018NÖROPAZARLAMA LİTERATÜR İNCELEMESİ22 cited
  • 2015Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi11 cited
  • 2016GERÇEK EYLEM OLARAK NÖROPAZARLAMA: TÜKETİCİ DAVRANIŞLARI UYGULAMASI8 cited

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