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Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification

16 references·8 citing·53 second hop

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References

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2003

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A model of fan identification: antecedents and sponsorship outcomes

629 cited

1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited

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2022Celebrity brand break-up: Fan experiences of para-loveshock31 cited
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